a significant amount of time both reading and posting comments. The WFTO is a global association that has formally acknowledged up to 324 producer cooperatives, marketing companies, importers, retailers, and regional and national support organizations as fair trade. These artisan-made goods have historically not carried a certification label. Things like coffee, chocolate, fruits, rice, flowers, and also cotton can be Fair Trade Certified, by one of the certifiers below. The updated International Guide to Fair Trade Labels provides in-depth analysis of the main fair trade labels in the global marketplace as well as outlines current trends in ethical labeling and the fair trade movement. We seek to alleviate poverty by continually and significantly expanding the practice of trade that values the labor and dignity of all people. By focusing on the hired labor on these farms, “fair trade” labels for products in the U.S. have taken the side of the very plantation owners and colonial powers that small-scale farmers globally have organized to combat. The FTF is a force in the global fair trade movement’s efforts to alleviate poverty and promote sustainable and equitable trading partnerships. The supply chains that are getting certified by Fairtrade International and Fair Trade USA are not those of small-scale artisans. The FTF’s principles were developed from the 10 principles of the WFTO (two principles were combined). to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives. Organizations from all parts of the fair trade supply chain, can apply to become members. Practices, Mondelez’ CocoaLife, Nestle’s CocoaPlan, and Nespresso Quality Program AAA. In return for membership dues, each organization gains credibility, showing that they follow the fair trade principles in all they do. So far there are only a handful, but it shows an impressive dedication to prioritizing transparency in business at all levels. Fairtrade International is probably the most well known fair trade label worldwide. COMPANIES. There is a wider variety of fair trade products available today than ever before! Consumers in search of Fair Trade products have a vast array of products to choose from. Your email address will not be published. Fairtrade International believes that there can be sustainable development that benefits the world’s poorest if trade is equitable and has transparency. Here in the U.S., most of what is grown domestically and labeled “fair trade” comes from supply chains that look nothing like those that French labels designate. Ils vérifient aussi la structuration de l’organisation, ainsi que les mesures mises en place pour la protection de l’environnement et la sécurité des employés. These corporate programs vary greatly both in requirements, methods (for example, how compliance is verified), and in transparency—some of the standards are not available for public review. It’s in the best interest of the many corporate marketers who create new labels and new ad campaigns to keep people confused. Instead, they have been traded by mission-driven small businesses and solidarity enterprises, including the initiatives mentioned above, and countless small businesses such as the ones who, in the U.S., make up the Fair Trade Federation. El Departamento de la Comida is reinvigorating Puerto Rico’s local food systems with a community-controlled seed supply—and deepening Boricua communities’ relationship to food and cultural identity. A tee-shirt, made from cotton can be certified, but a bracelet or a journal, however, cannot be at this time. Below is a graphic of the most common fair trade food items. Before continuing, it is relevant to note that small-scale fair trade artisans have been making jewelry, handicrafts, fashion accessories, and clothing since the very beginning of the fair trade movement. Required fields are marked *, Rainforest Alliance certification is not fair trade. Many of the new labels that exist come on the market because corporations want a lower standard to meet (see Mondelez’ CocoaLife, which doesn’t include minimum prices for struggling cocoa farmers), or because those committed to strong standards are frustrated by corporate dilution and want a label that better represents their values (see the Small Producers Symbol, the only certification owned and controlled by small-scale farmers). We’re having this conversation because Nestlé just announced that they are […]. Yet it has also never been so widely misused by everyone from the U.S. President to corporate marketers. “According to a GlobeScan Study, 73% of consumers that are aware and familiar with the Fair Trade Certified label also trust it.”, Fair Trade USA products include Apparel and Home Goods, Grains like Quinoa, Body Care, Cocoa, Coffee, Flowers, Fruits & Vegetables, Herbs & Spices, Honey, Nuts, Seafood, Spirits, Sports Balls, Sugar, Tea, and Wine. Les nouveaux Labels Approvisionnement d'un Ingrédient Fairtrade couvrent tous les produits Fairtrade, à l'exception du café et des bananes. Including families and dependents, Fairtrade International estimates that six million people directly benefit from Fairtrade.”. In many cases it was our work that helped create these standards in the first place! But the real lesson here is that fair trade is much larger than labels. Thi… […]. If you see the FAIRTRADE Mark with an arrow, it means to look on the back of the packaging to learn more about the ingredients and sourcing method. Start by Addressing Corporate Capitalism, Puerto Rico: Home of the Department of Food, Keeping the Sacred, Sacred: The Indigenous Peyote Conservation Initiative, Community as Capital: How One Worker Center is Sowing the Seeds of Justice, Focus on achieving inclusive economic growth, Involving citizens in building a fair world. The Fairtrade Mark, as seen on products above, signifies that a fair cost has been paid to small farmers and also a Fairtrade premium above the fair price, which goes towards the social, environmental or economic development of the local community. Today, some fair trade artisan groups have aligned themselves with the World Fair Trade Organization and their Guarantee System, which is a better model for their small-scale production and mission-centered model. The fair trade landscape has grown rapidly over the past few years and with that, the number of products available has also grown. Ces trois Labels ont été créés en 2014 et seront remplacés par les Labels Approvisionnement d'un Ingrédient Fairtrade ci-dessus. Pioneer Valley Worker Center (PVWC) exists to “build power with low-wage and immigrant workers.” Today, they’re connecting workers to the resources they need to build economic justice in their communities. to enable sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth. For food, it is simpler – the “materials” for coffee are coffee beans! We are proud of our membership and of being part of a distinct group of like-minded businesses all fully committed to fair trade. As proud members of the Fair Trade Federation, Fair Trade Winds + Momentum only carry products that are either fair trade certified, or come from producer groups who are also members of the FTF or WFTO. Fair Trade USA is a non-profit organization that has granted fair trade status to over 800 manufacturers and distributers. Whether it’s a fair trade label or one claiming “sustainable development,” it is abundantly clear how important it is to have the intended beneficiaries (farmers and/or workers) involved at every step of standard writing and implementation to build a strong standard that has true impact for those beneficiaries. While we can’t say what the near future will hold for fair trade certifications, we have put together a few tips on understanding just what each fair trade logo means. We were out there, the first to sell fair trade coffee, tea, sugar, juice, honey, chocolate, rubber (the list goes on) way before standards and labels even existed. Pro Tip: There are many versions of the Fair Trade Certified logo. This doesn’t mean a journal can’t be fairly traded. They also have very different requirements for transparency in labeling, as detailed in the guide. There are simply too many variables for all the materials used in the wide variety of handcrafted products and this is where the fair trade membership groups come in. Because of their efforts, in 1988 the first bag of Max Havelaar sealed coffee from Mexico was delivered to Holland's Prince Claus, and was launched to be sold in supermarkets throughout Holland. And some of the labels that call themselves “fair” or “ethical” do not meet those standards. Fair trade certification, at this time, refers to commodities that are grown, and therefore can be monitored at a farm level. Their models differ, but both include worker organizations at the front and center of their standard-setting and enforcement mechanisms, making them much better equipped to support workers than Fair Trade USA, the most prevalent “fair trade” label in the U.S. domestic market, which has no worker representative spots on their board or advisory committee. Having read this I thought it was really enlightening. as big mainstream brands use Fair Trade USA’s certification to “fairwash” their production. This new edition of the International Guide to Fair Trade Labels comes at a pivotal moment for the global fair trade movement. There are labels in the U.S. market that come a little closer to a fair trade vision of shifting the balance of power in supply chains, such as Agricultural Justice Project’s “Food Justice Certified” label. The number of Fairtrade International products has increased tremendously over the past decade or so. a development of which the workers themselves have expressed skepticism. And at the same time, more of the Big Food companies have launched their own labels, branding their own corporate social responsibility plans with labels that are light on transparency but heavy on marketing. Address: PO Box 86104, Portland, OR 97286 Fairtrade International and Fair Trade USA take vastly different approaches to certifying fair trade fashion. The most well known Fairtrade certified product in the U.S. is probably Ben & Jerry’s Ice Cream. Is “Fair Trade Certified” the same thing as “Fair Trade” and vice versa. Instead, EFI’s “Responsibly Grown, Farmworker Assured” label and the Coalition of Immokalee Workers’ “Fair Food Program” focus on worker education, organizing, and enforcement of labor rights. Phone: (800) 631-9980 Make sure to note which one is on the package so you know exactly what part of the product is fair trade! One basic confusion we can settle regards the difference in the phrases, “this product is fair trade” and “this product is fair trade certified.” The former can refer to lots and lots of products, in fact the majority of the products we carry are like this. You can find out more under “Company Certification” on their website. Most of the fair trade import organizations are members of, or certified by one of several national or international federations. Fairtrade International works to share the benefits of trade more equally – through standards, certification, producer support, programmes and advocacy. Product labels, such as Fair Trade Certified, Fairtrade and Fair for Life, as well as membership in associations like Fair Trade Federation and World Fair Trade Organization, help identify Fair Trade products that are produced according to Fair Trade standards. Fair Trade Winds + Momentum are members of the Fair Trade Federation as retail stores. According to their FAQs, “There are now 1,210 Fairtrade certified producer organizations in 74 producing countries, representing over 1.4 million farmers and workers. The sustainable development standards reviewed include Rainforest Alliance – UTZ Certified’s familiar little green frog, and less familiar multi-stakeholder standards including the Better Cotton Initiative. As part of the release of the Guide, Fair World Project also has an updated copy of the “Reference Guide to Fair Trade and Labor Justice Programs” available. There are also fair trade factories, where all the products made there are certified on the factory level, but there are only a couple. The International Guide‘s analysis is rooted in the principles of fair trade and the approach to trade enshrined in the Fair Trade Charter. Fair trade is an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. Never has the term “fair trade” been more widely used. The Guide highlights the growing movement for broadening the use of the term “fair trade” and applying it to products grown and consumed domestically. Friday, June 12th, is World Day Against Child Labor. Fair Trade USA’s label also lifts up the produce grown on massive, mechanized indoor farms in Arizona marketed under names like Wholesum Harvest—not the food grown by small-scale farmers who have struggled to hold onto their land and access markets. Why do some labels say “Fair Trade Certified Ingredients” or “Fair Trade Certified Factory” and some just say “Fair Trade Certified”? Looking for these label can help consumers to identify Fair Trade and know that the standards meet their values. The standards are evaluated based on how well they meet the following objectives, grounded in the U.N. Fair Trade USA’s standard on the other hand, only has requirements for the final cut-and-sew stage. Membership organizations like the World Fair Trade Organization and the Fair Trade Federation are an important part of the fair trade movement. In addition to other benefits, approximately €86 million was distributed to communities in 2013 for use in community development. “What’s the difference between all these fair trade labels?” It’s a question we get a lot at Fair World Project. The following are some of the largest: Fair World Project (FWP) is a non-profit that advocates for fair trade policies that supports small-scale farmers, artisans and workers by promoting organic and fair trade practices and transparent third-party certification. This is unfortunate, as the point of fair trade is to offer products that consumers can trust, knowing they were made as fairly as possible. The voluntary sustainability programs surveyed include a range of corporate-led programs that apply strictly to one company’s supply chains, including Starbuck’s C.A.F.E. These federations coordinate, promote, and facilitate the work of fair trade organizations. You see this Mark on single-ingredient products, such as bananas and coffee. They market their products using the Agri-Ethique and Biopartenaire labels. In India, traditionally designated a “producing country” by fair traders and colonialists alike, farmers and artisans are developing domestic markets for their goods in dedicated fair trade shops. Fair Trade USA, formerly known as Transfair USA and formerly in association with Transfair Canada, is the most widely known certification group.They are a nonprofit 501(c)3 organization and the labeling agency responsible for the “Fair Trade Certified” black and white logo most often seen on coffee, chocolate, or herbs. They see fair trade not just as a market, but as a social movement that offers real choice to consumers and real change to farmers and workers. The international Fairtrade system represents the world's largest and most recognized fair trade system. Hear from the Native-led initiative that is protecting it. You can find these products and more in your local grocery! The original FAIRTRADE Mark has always stood for fairly produced and fairly traded products. to create a just and sustainable global economic system in which purchasing and production choices are made with concern for the well-being of people and the environment, creating a world where all people have viable economic options to meet their own needs. What that “domestic fair trade” looks like varies greatly depending on whether you examine it from India, France, or the U.S., the three cases that get the closest examination in the Guide. According to their website, over 27,000 products carry the Fairtrade mark, sold in 120 countries. It just means there is no system in place to monitor the entire supply chain. It is quite extensive, and separated into categories such as Independent Shareholders, Farmworkers, Trade, Apparel and Home Goods, and Capture Fisheries. Le système Fairtrade permet de certifier aux coopératives de petits producteurs l’assurance d'un prix juste et stable de leurs produits, ainsi que des relations commerciales plus durables par le biais de plusieurs labels. Instead, from C.A.F.E. The Solidaridad informed large audiences of the mistreatment of coffee producers and poor living conditions in developing countries. There are more than 500 certified Fair for Life products including mangoes, almonds, aloe vera, apples, asparagus, avocados, tea, rice, soaps and shampoos, chocolate, spices, coconut oil, grapes, honey, pears, shea butter, wine and more. The updated International Guide to Fair Trade Labels provides in-depth analysis of the main fair trade labels in the global marketplace as well as outlines current trends in ethical labeling and the fair trade movement. The problem is that a standard is not actually constructed to benefit the farmers and workers. Indeed, farmworkers in the U.S. are exempt from a number of labor protections granted other workers, including minimum wage and overtime laws, freedom of association and organizing protections, and child labor laws. The Guide distinguishes between “fair trade labels,” “voluntary sustainability programs,” and “sustainable development labels.”  The first include familiar labels such as Fairtrade International, Fair Trade USA, as well as the less familiar Fair for Life, Small Producers Symbol (SPP) labels. Looking at the rankings from high to low, there’s an overarching theme that is very clear: corporate-led programs get low marks (and lots of red bars) across the board. Initially, the term “fair trade” applied to products and crops grown or made in the so-called Global South and traded with the Global North. This edition of the International Guide to Fair Trade Labels also includes a section highlighting the two certifications that currently offer a fair trade label for fashion and home goods, Fairtrade International and Fair Trade USA. Another distinguishing aspect of Fair for Life is that they also certify entire companies. to enable producers to improve their livelihoods and communities through Fair Trade. Or Fairtrade. Do all the logos, labels & certifications mean the same thing? And there’s a world beyond labels too. Reference Guide to Fair Trade and Labor Justice Programs. This is a key point, and one that is already showing up in the marketplace as big mainstream brands use Fair Trade USA’s certification to “fairwash” their production. The IMO is an independent, third-party certifier specializing in international inspection and certification services for organic, ecological and social standards. Large-scale, plantation-style agriculture in the U.S. has direct roots in slavery and the colonial modes of farming that rely on free and/or very cheap exploited labor. The interest of producers, especially small farmers and artisans, is the main focus in all the policies, governance, structures and decision making within the WFTO. The point of all the fair trade labels and logos is to help the consumer decide which products to buy, yet there is a fair amount of confusion, sometimes brought on by the very language the certifiers use. It also means the product is fully traceable (kept separate from non-certified products) from farm to shelf. Contact Us, Copyright 2010-2018 Fair World Project, Inc. | All Rights Reserved | Privacy Policy | Site Credits, New International Guide to Fair Trade Labels. Last fall, the global movement launched the Fair Trade Charter, articulating fair trade values within the context of a world with deepening global inequality and recommitting not just to fairer supply chains but to a vision for sustainable, local development around the globe. Unfortunately, those labels are some of the most commonly spotted on grocery store shelves here in the U.S. More than two decades into the existence of fair trade labeling, there are an abundance of labels on supermarket shelves. Instead of an emphasis on small-scale farmers, the focus is more on labor protections on large-scale farms. Most food and non-food commodities alike, including raw materials to the finished product can be certified. The have a network of Fairtrade organizations in 24 countries, including Fairtrade America. The certified labels are “Guaranteed Fair Trade” and “Guaranteed Fair Trade Origin.” In addition to the usual fair trade categories of food, clothing and beverages, WFTO works with brands on “Alternative Tourism.” The organization is based in the Netherlands, and their labels are more common outside the U.S. Fair for Life Fairtrade International and Fair Trade USA take vastly different approaches to certifying fair trade fashion. Home | New International Guide to Fair Trade Labels. WFTO is the global network and advocate for Fair Trade, ensuring producer voices are heard. By the 1990s every western European country … Fair Trade USA envisions a world where conscious consumers can achieve a “Fair Trade Lifestyle” and be able to shop ethically in all product categories. As you may have experienced, navigating the various fair trade labels, logos and membership groups associated with the ever-increasing availability of fair trade products can be a bit difficult.